One of our regular traders, Jarvis and Janis, talk to us about their outlook on vintage and the ideas behind their beautiful shop, be it their look book photography or the stalls they take to our fairs. You can find J&J at their website or on ASOS Marketplace and of course, at our Vintage Fairs!
What
makes Jarvis & Janis different from all the other vintage
shops?
At
the heart of everything we do is a desire to make vintage, pre-loved and
recycled clothing desirable, because we want our nation's wardrobes to be more
sustainable. Of course there's a place for the high street but we feel strongly
that a garment shouldn't just be worn a few times then thrown into the
bin.
Environmental
concerns aside, we think wearing vintage and second-hand items forces people to
think more creatively about their style and cultivate a more unique and
individual look. Everyone should have a few pre-owned but much-loved garments in
their wardrobes!
We
make this type of clothing desirable by putting a lot of time into our
photoshoots, product information tags and stock preparation. Our brand image is
really important. We try to be fun but also carry a serious message too. And our
website, particularly our blog, hopefully reflects this.
What
are your current favourite pieces in your collection?
At
the moment we've got in a few killer polka dot numbers which are simply classic. When I first started out, it was really difficult not to hang
onto pieces that I liked myself. I still fondly remember stunning items like a
floor-length crepe forties gown in pristine condition and a 60's black lace
babydoll, but alas, I have to make a living!
Who
or what inspires your Look-Book collection concepts?
Part
of what makes vintage and second hand clothing appealing is that it allows you
to use your imagination a little bit, delve into a fantasy world. So things like
fairy tales and folklore inspire us at the moment. We're also inspired by
locations. For our Autumn photo shoot we were lucky enough to snag a disused pub
in the centre of Hoxton which was decaying so beautifully. It was the perfect
place to let our imaginations run wild. The photographer Chris Brock and I
drew on the works of photographer Tim Walker and director Tim Burton, fairytale
authors like Hans Christian Anderson and stories like Alice in Wonderland to
create some ethereal and hopefully fantastical images. Sadly, the pub we used is
about to be demolished but we feel very lucky to have been able to capture it
beforehand.
Who
are your vintage style icons, past or present?
Ooh, what a fab question! It really depends on my mood. I love the fifties
hourglass (wiggle) shapes and think Elizabeth Taylor wore this style
particularly well (and we share a birthday!) I also love the hippie style stars
of the seventies like Anita Pallenberg and Jim Morrison's Pam but my true
vintage style icons, being a pixie crop gal myself, are the likes of Mia Farrow,
Edie Sedgewick and an early Goldie Hawn.
Gina x
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